Monday 23rd January: Synesthesia.

Wassily Kandinskys Symphony of Colours

'The sounds go colours is so definite that it would be hard to find anyone who would express bright yellow with bass notes (light bright sound) or dark blue with treble (low dark sound) '. Synesthesia 

Colour and soul. Eye is the hammer, soul is the strings of the piano.

Pyscological test shapes, just random depends on peoples experiences with the shapes and colours.

Joseph Muller-Brockman, 1955 created a poster on interpreting Bethovens music. Big black bold shapes. He creates it in a grid so that

Why would it be useful as a graphic designer to think synesthetically. Thinking about how a colour might taste or what sound a colour is, combining it with visual communication giving it another medium. Whats the sound represented by the image.

why this might be useful , advertising . motion graphics try to show the qualities and tastes and feelings of drinking the coke the bubbles the pops opening the can. how we can intemperate senses and show them in a visual way. Creative methodology ,another way of creating ideas.

Communicating the swirls and pops and explosions of the sensation of the coke.