Helvetica is a widely used sans-serif typeface developed in 1957 by Swiss typeface designer Max Miedinger with input from Eduard Hoffmann. Helvetica is an extremely popular and iconic type face. We see it numerous times every day, from product logos, to websites, to packaging, and several other things. In this seminar our aim was to take such an iconic type face and cut it up to make something new, deconstructing the font that we see everyday and making it something completely new. We were given several weights and styles of the font to cut up and recreate.
For this task i was inspired by glitch typography. I researched several techniques and styles of this and used them to inspire my work. I used this because i think this style is a really asthetically interesting way of transforming a font into something completely different. These below are some of the things i was inspired by.
These next images are the physical outcomes of my cut up. I really enjoyed physically deconstructing the font. Although if i were to develop this id love to try a digitalise it into a vector image or possibly make it into an animation , i think that would be interesting and it would mean i could learn new and relevant after effects skills, as thats something i want to refine.
This is the style of glitch animation iwould love to make, making Helvetica , which is such a classic font into something very modern, giving it a totally new lease of life.
