This section of Theory and practice was based on Convergence. Convergence is the coming together of 2 entities from different directions . In the design industry this could be the point for example where theory and practice meet. Two different ideas coming together as one to communicate a message to the audience. We specifically looked at when form and content converge together, i found this idea really interesting how sometimes if the form or medium of something is very clever it can affect how the content and message is portrayed to the audience.
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| This is our newspaper form. |
This is often referred to as ‘The medium is the message’. This expression arose in the 1960s when it was created by Marshall McLuhan who wrote an essay on the concept. He suggested that the form of a medium embeds itself in a message. We looked at the example that if you consider the experience of watching a pixar film , looking at a pixar story board and visiting a pixar exhibition , they all have the same or similar content in them but because of the media/form they are portrayed in they each convey a different message and give a different experience. All different forms and medias effect the message communicated to the audience.To practice this concept we were given parts of old newspapers and magazines. We scoured them for text and images that could be used as our content. To then help us communicate the message we came up with , we created a form out of the newspaper that would help to convey it.
During this lecture we were spoken to by a previous student Jonathan Lindley who is now working in the industry. He gave us an insight on how convergence features in the Design industry. I was inspired about his talk on his experience in the industry and his message of how it is vital to understand the underpinning theory behind the practice.
