Sunday 12th march: Previous photoshoot of typography.

I did this photoshoot during the Sense of place project. This is part of what inspired me to develop the idea further, using photos i had already taken as a spring board to inspire my next photoshoots. These are not edited , they are just the raw files that i thought were the best photographs.






Saturday 11th March: Brainstorm of ideas.


The springboard for my thought process was branding. A topic branched from my essay question Brands vs Anit-brands. I knew I didn't want to rebrand an existing product , i wanted to do something personal and original. So i started to think about maybe branding my self and thinking about things that i enjoy,  that are a part of me , that i could incorporate into a project. This project can be about absolutely anything, therefore, i wanted it to be about something that i enjoy and am passionate about, a design to solve a problem of my own. Something that stood out from this was my love for lost and found items , and collecting odd and hidden things and making something beautiful out of them. So i decided this was going to be the theme for my project.



Following this i was taking a look in Waterstones that day and i discovered a book full of famous typographers sketchbook work. John Baeders work reminded me of a theme i explored in my previous sense of place project, in which i discovered a publication that inspired me to explore found and hidden typography on the streets around Huddersfield. 

 


This is the book i found in Waterstones and the page that inspired me.

The publication was a beautiful selection of photographs taken by a collection of designers representing found typography in cities around the world. Previously in the sense of place project I began to explore hidden typography in my own town Huddersfield, although it was only a small part of my project , but possibly the part i enjoyed the most. Therefore i decided that in this project i wanted to explore this theme further and bring the everyday things people walk past without a glance, something of beauty.

This is the publication that inspired me in sense of place.

During a mad midnight moment i suddenly thought of some ideas and scribbled them all down into a mind map. I had two ideas, one was to create a publication/magazine full of hidden/found
typography and textures around huddersfield, and the other was to make a publication full of my own personal hidden/found typography that i have discovered on the go in different cities. In this publication i will experiment with different ways of  representing and laying out the typography , maybe things like collages and typologys of letters, or signs ect, making something so everyday into a modern piece of design.


Friday 10th March: Brief analysis for self directed brief.


The first stage of my thought process for this project was to thoroughly understand the brief in question. I went through it and selected key words and phrases i thought were essential .


Some of the things i have drawn extra attention to on the page, are the things i feel are the most important elements to this project. It is important that the my contextual research under pins my ideas and designs, preferably linking together my theory and practice. It is also vital that i gather inspiration, from other practitioners who have done similar things to what i am planning to do, and also to look at general creative influences to inspire my techniques, aesthetics and concepts. A broad affluence of research is also vital to the project and that i refine of multiple solutions at the end of the project.

Monday 6th march: Jay Payne lecture, sketchbook notes.


This lecture is one of the talks that i felt has mostly inspired my developing practice. It was  about using our sketchbooks during the talk to make visual notes, using our imaginations to make the words into a visual form . It wasn't a perfect drawing exercise but one for us to practice doodling without censoring our imaginations, which i think is a really important fundamental of being a designer and something that isn't made priority of these days. It highlighted the importance of sketchbooks for us as designers and the importance of exploration and not censoring your initial ideas and thoughts. It was an exercise to remove solid thinking of am i allowed to express that or draw that, and help us to just do it. 

I found this concept really useful, helping me to visual the notes helped me to gain a deeper understanding of what was being spoken about. I used doodling in a way that linked all the ideas and concepts being spoken about together in a chronological way using arrows and exaggerated lines. It helped me to picture the links between subjects and ideas. These are my visual notes from the lecture.







The task following the lecture. 

"This week we want you to use your sketched notes from the lecture (these will inevitably be less direct and more open to interpretation than written notes) as a starting point think about ways of creatively generating or recording ideas. Choose an element(s) of your sketches and begin to develop this into something visually interesting and conceptually meaningful. Try to be relaxed and not to censor this process." 

Key words and phrases: Creativley generating and recording ideas 
                                       Developing your sketches
                                       Visually interesting 
                                       Conceptually meaningful
                                       Do not censor the process

I began by thinking of the concept behind my original sketches. It was to help me visualise the ideas i was talking about in a way that flowed and linked all my ideas and thoughts together. I wanted to try and develop this as a visual style. I started to begin to look at if this style was already something that existed in the design world. Turns out many designers use it as a way of visually organising there thoughts. This is a designer i follow on Instagram i love her style of creating visual flow charts , and the original hand drawn typography.


This is my initial experiment of visual flow charting. Its quite rough and i think the style needs refining , but its something i really want to go on and develop in my own time especially the style of the typography i use, i want to create my own.


This workshop began to make me think about the importance of a designers sketchbook, and how i would love to see how other people create and develop there initial thoughts and ideas through doodling and sketching. I came across a book in waterstones called "Typographix sketchbooks" in which more than one hundred of the worlds leading typographers and graphic designers open up their private sketchbooks. It was so interesting to see how other people work compared to myself and all the different styles. Over the summer i would love to develop a collection of my own sketchbooks just documenting every day events ,conversations i have with people , thoughts i make. I think this will help me develop my initial thinking process in my practice a lot more.









Thursday 16th February: Creating Typography from inspiration , stage 2


The aim of this second typography workshop was to develop designs I had previously created into full alphabets carrying through the various styles I had discovered.

I feel this was my strongest development out of all the alphabets I created. I liked the abstract style of my initial idea below on the right, the way the shapes all fit nicely together inside the letter but I wanted to refine this further so that the shapes physically made up the typography. I came across this image by, I loved the structure of how all the different sized shapes fit together to make one composition. Some sticking out, some over lapping others. I used this idea to build my letters. I think the overall effect was interesting, but some letters for example the X and the Y need to be refined as they are over complicated meaning they have become illegible. Also, the scale of some of the letters don’t work for example the a is bigger than the b, so I need to work on getting the letters to work together. 







My influence for the above developments.

In this alphabet, I tried to recreate the flow of the lines like my previous design. Although I like the style of the letters, using a thick marker on a smaller scale didn’t work that good ruining some of the detail of the letters and the variety of thicknesses of the lines. To develop this further I am going to try and recreate the variations of thickness myself using a thin fine liner to see if I can get more accurate lines and details in the serifs and curves of the letters.




Monday 6th February: Animation Heroes- defying cultural convention

Theories of play

Child development theories -early 50s
Freud.. Skinner.. -  Behaviours that were out of the norm children with learning difficulties who hadn't developed properly

Social Development theories- further investigations
Bowbly - Attachment theory
Bandura - Social learning theory
Piaget- Stages of Cognition - thinking and mental processing- active learners once got a little bit of information that children independently learnt for them selves.
Lev Vygotsky- Sociocultural Theory

Culture and emotion

Pyramid of reality and meaning , asked people to choose 3 they were most connected to from that he could predict the type of person you were , what products you are interested in etc

Playful polotics- Reflection of social norms tom and jerry , top cat and yogi bear slumbing it having to steal off the streets etc at the time there was a recession whilst there was rising homelessness etc , spiderman , paddington , magic roundabout
Reflect whats going on in society , having fun taking a dig of whats going on. Duel audience good for kids but also appealed to adults

Sofa Satire- Narratives from events and issues of the time Beefus and but head, baby jessica fell down a man hole whole world press was there they took the mick out of the media and how crazy it is and how we are all influenced by it . Simpsons and Family guy giving social commetry, homer does everything wrong but its taught us lessons of parent hood,

Girl culture all things nice-A Vechile for consumer indoctrination power puff girls, strawberry shortcake , dora the explorer educational so parents backed it

Authoritay -  Challenging the status quo and platform for alternative belief systems South Park very outspoken , has a massive effect

Us and them branding- Epitome of emotional attachment and consumer culture Spongebob , Ren and stimpy, Fairy odd parents. Spongebob merman and barnacle boy he wanted everything t-shirts etc and was obsessed with getting the character out of the cereal showing about marketing culture.Ren ad Stimby went over the line and wasn't shown on prime time tv ect  whereas sponge bob only slightly touched on cultural issues so it rocketted.


















Golems Pre internet and post internet brains - medium is the message
All have a favourite character still now , emotional connection to things

Thursday 2nd febuary: Kinetic typography.

Final typography vid 1 from Anna Loveland on Vimeo.

This was the first time I've tackled kinetic typography. At first i was slightly baffled but as the workshop progressed i experimented with different ways of manipulating the typography and am overall pretty pleased with some of the effects i managed to create. I love the style that runs through the motion graphic, and the way the lines slide in and out with music. It makes it feel very sleek and smooth. The only bit I'm not too happy with is when the french flag falls down the page, its too simplistic and i think it ruins the sleek and modern feel to the animation. Therefore if i were to develop this piece of work further i would find a more interesting style to illustrate the flag in that fits better with the style of the work, although i like how the transitions allow the animation to flow all together with the music.